The response scale in NPS surveys usually ranges from 1 to 10, where, for convenience, respondents who rated their likelihood of recommending a service, product or company as 1 to 6 are classified as critics, 7 to 8 as passive, and 9 to 10 as brand promoters.
After counting all the answers, the final email contact lists uk results of the NPS satisfaction survey will range from -100 to 100 points, where the higher the score, the that the company is not able to effectively build loyalty and commitment to the brand, and therefore additional marketing activities are required to support sales , which will help make changes in this area. Here, another important issue must be mentioned: it is not enough to do the NPS survey once in the entire history of the company. It should be repeated regularly, so as to be able to verify whether the actions taken in the meantime have brought the right effect and whether, for example, it was possible to increase customer satisfaction and commitment to specific products and services.
NPS surveys, although simple in terms of structure, hide many nuances - let's hope that we managed to convey the most important ones above. So there is nothing left to do but wish you good luck in conducting this type of survey!
Why use SMS two-factor authentication?
SMS authorization often does not occur alone, but in tandem with another security method, usually a password. This solution is called two-factor authentication (2FA). In practice, it looks like this: when logging into your account in a new place (or each time you log in), after entering the password, you are additionally asked to enter the code sent via SMS.
It is worth using this option if it is available and offering it to your users when you are the author of a web, desktop or mobile application. This type of double layer of security is not particularly burdensome (it extends the login time by only a dozen or so seconds, due to the aforementioned quick sending of verification SMS messages ), and ensures a high level of security.
Cybercriminals intercepting your account password, for example as a result of a data leak from a portal, is a real threat. In such a case, without SMS authorization, they would have a simple way to gain access to valuable data and cause damage that is difficult to reverse. On the other hand, your phone can be lost, stolen or hacked - this is less likely than a password leak, but it does happen.
By combining SMS verification with a password or other form of authorization, we can be sure that even if one layer of security is breached, the other will protect us.
SMS Authorization Summary
Online SMS verification does not involve additional costs for the user, and allows you to avoid many unpleasant situations. It also builds the image of the company as modern and caring for the safety of