BtoB (Business to Business) refers to transactions in which companies provide products and services to other companies. When analyzing a BtoB site, it is important to understand customer behavior and data while trying to improve the site's issues. The items to check in Google Analytics are as follows.
User Attributes
Inflow route
Most viewed pages
Pages with high bounce rates
conversion
Below is an example of a B2B website.
Issue: When checking the click rate of the menu using Google Analytics , the australia school mailing leads click rate differed for each button.
Solution: Place the button with the highest click rate on the left
Results: Improved conversion rates and application rates
Improved bounce rate for media sites