Services Marketing: What It Is and Why It's Important

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1 What is Services Marketing? Definition and Characteristics
2 Origin of Services Marketing and its importance
3 Characteristics of Service Marketing
3.1 Perishable
3.2 Variability
3.3 Homogeneous
3.4 Inseparable
3.5 Intangible
4 Benefits of Service Marketing
4.1 Repeat negotiations
4.2 References
4.3 Advertising
5 Success stories
5.1 Starbucks Coffee
5.2 Zappos
5.3 Disney, a perfect example of Service Marketing
6 Books on Service Marketing
7 Conclusion on Services Marketing
Service marketing is the new trend. The global economy today is paraguay whatsapp resource increasingly characterized by being a service economy.

This is mainly due to the growing importance and participation of the services sector in the economies of the most developed and developing countries.

In fact, the growth of the services sector has long been considered indicative of a country's economic progress.

Economic history tells us that all developing countries have experienced a shift: from agriculture to industry and then to the service sector as the main source of income in the economy.

This change has also led to an adjustment in the definition of goods and services. They are no longer considered separate goods from services.



Services are increasingly becoming an integral part of the product. On the other hand, without a tangible product to show to customers, service sellers must be skilled in marketing strategies to create value for their consumers.

So, if you want to know more about the interesting world of Services Marketing, stay with us.