Enterprise loading
This indicator reflects the maximum possible number of services provided per unit of time and is used to draw up a business plan.
Economy class: 50–70%.
Business class: 30–50%.
Premium class: 10–30%.
How to correctly determin how can our overseas chinese in uk data help your business the type of future beauty salon
The opening of an enterprise should be preceded by planning, the results of which determine the type of beauty salon: focus, specificity and quality of services, staffing, etc. Various marketing studies, target segment surveys, statistical data, etc. will help to identify the level of demand. Before launching a salon, it is useful to analyze the activities of competitors, clarify which procedures are in demand, who makes up the bulk of visitors. This will help to hire really necessary specialists and form a list of in-demand services.
It is important to understand the level of well-being of the residents of the area where the beauty salon is planned to open. Otherwise, the business owner risks going broke by opening a premium-class establishment in a poor area of the city.
In turn, seemingly similar types of beauty salons: luxury, prestige and VIP, have significant differences. The first works exclusively according to proprietary methods, the second offers standard procedures performed at a high level, the third focuses on an individual approach to each client.
A businessman taking his first steps in the beauty industry should start with opening an economy-class salon. This is a good way to ensure the profitability and profitability of this area. If the enterprise is successful, many businessmen buy real estate in neighboring cities and equip them for business-class salons. Opening an economy-class salon has a positive effect on the qualifications of employees: over time, the masters gain experience, undergo additional training, growing into highly qualified specialists. Improving the quality of services increases profits, which allows you to purchase expensive equipment and open a higher-class salon. As a rule, the name "beauty salon" is already unattractive, and "studio" or "beauty boutique" is new and interesting for clients.
Modern market trends are aimed at strictly matching a certain class. Opening a universal salon for everyone is an extremely wrong idea. A fashionable designer interior in an economy class salon will not attract the necessary flow of consumers capable of justifying such expenses. For a premium class salon, the absence of a branded uniform for the staff is unacceptable.
When planning the equipment of the salon, think about how many real clients new decorative elements or an aquarium will attract?
Types of beauty salons
The presented table will help to fix the ideas about the future beauty salon and avoid the crisis inherent in the project itself. Using this table, managers will be able to identify the weak points of existing beauty salons, regardless of the type.
This classification can be used when changing the style or adjusting business processes, in developing an anti-crisis concept for an enterprise. The table is also useful for analyzing the activities of competitors and competently differentiating from them.
If desired, the table can be supplemented with the necessary indicators, such as “equipment”, “advertising”, “cosmetics used” and other characteristics that reflect the class and type of beauty salon.
Example #1 – a table filled out by a stylist who plans to open a prestige salon.
Types of beauty salons
The test results are radically different from the stylist's expectations. The maximum that can be launched with such characteristics is a salon corresponding to the "three stars" level. It is also possible to open a prestige-class salon with high quality service. This will not require significant financial expenses, the purchase of expensive equipment or a designer interior. The work with the client itself will be carried out at an excellent level, which will become a significant competitive advantage in the selected segment. The characteristics of such a salon are presented in example No. 2.