7. URL Shorteners: Google URL Shortener and Bit.ly

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When managing your social networks, URL shorteners become essential tools for digital marketing. Their use brings a series of benefits that you should not overlook:



Improve the appearance of your links.
Thanks to their reduced length, they are easier to remember.
In some cases, they allow you to edit them and add keywords to improve your positioning.
Depending on the shortener you choose, you can get data on the number of clicks on your shared links.
Two widely recognized URL shorteners are Google URL Shortener and Bit.ly. Both give you the ability to track the number of clicks on your links shared on social media and customize URLs for free.

To get more detailed statistics with Google URL Shortener, you need to register, although the service remains free. Moreover, this shortener seems to receive priority in terms of SEO, given that it is a creation of Google.

If you're a Hootsuite user, you're probably already familiar with their fantastic URL shortener, which is completely SEO-friendly and provides detailed statistics about the links shared on your social media platforms.

8. Feedly
Best digital marketing and social media toolsAnother essential tool that can't be missing from your toolkit is Feedly. This is a feed reader that allows you to follow blogs and categorize them. With this tool, you can have a complete view of all the content related to your brand on a single screen. Feedly gives you the following capabilities:

Subscribe to blogs and YouTube channels relevant to your field.
See all the latest published updates in one place.
Add all the information of interest in a single space.
Create collections to organize blogs by category.
Share content directly from Feedly on your social networks.
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BuzzSumo
Best digital marketing and social media toolsAnother option for finding content is Buzzsumo. This tool allows you to find information that can help you in the creation of your content, identifying the most influential posts as a source of inspiration for your own articles.

The only limitation is that the free version has restrictions, so if you want more advanced functionality, it is advisable to access the PRO version. With Buzzsumo, you can do the following actions:

Search for content by keywords or even enter a URL.
View content from a specific author to find new influencers.
Apply filters by date or type of content, such as videos and infographics.
Discover topics related to your brand.
Analyze your competition's content.
See how many times a post has been shared on social media.
Export the results to an Excel spreadsheet.
Without a doubt, if you need inspiration for your content marketing strategy or looking for new australia school email database influencers, Buzzsumo is a valuable tool to consider.Best digital marketing and social media tools

Hootsuite
Best digital marketing and social media toolsWe can't go without mentioning this tool that can significantly boost your social media marketing strategy . Hootsuite gives you an effective way to monitor your social media, allowing you to organize multiple profiles into columns and tabs. You have the option of using the free version that supports the inclusion of up to 3 different social media profiles, or the pro version with a wider range of options.

When it comes to managing your posts, Hootsuite is exceptional, allowing you to schedule your content in a segmented manner and share it on multiple social networks simultaneously.

This tool gives you the ability to monitor keywords relevant to your industry, engage in conversations effectively with your target audience, and manage engagement with them directly from the app.

Additionally, Hootsuite offers a Google extension called Hootlet, which allows you to quickly and easily share content from any web page.

Agora Pulse
Best digital marketing and social media toolsYou are probably reading this article to discover the best online marketing and social media tools, either because you are starting a project or because you have been applying inbound marketing and are looking to innovate. In any case, Agora Pulse can become your essential ally.

This tool offers a wide range of features, including the ability to provide you with accurate data on the optimal time to post, even telling you what the best specific time is. Some experts argue that Agora Pulse beats Facebook Insights in terms of statistics, so you might want to consider doing a comparison if you plan to use it to monitor Facebook.