B2c eCommerce in Italy, on the threshold of 2017. B2c eCommerce continued to grow in 2016: here are some very recent significant numbers (source @Osserv_Digital) and to complete the whole thing a detailed infographic.
Mobile-Commerce
In 2016, eCommerce purchases from smartphones reached almost 3.3 billion euros (divided between 63% of products and 37% of services), with a growth of 63% compared to 2015. In the last three years, the market has uk whatsapp number tripled, confirming the importance of this channel for the consumer. For products, both sites with business models where the moment of purchase is important (for example, flash sales sites) and initiatives (marketplaces first and foremost) play an important role, sites that have invested in offering a simple and effective customer experience on this channel. For services, the purchase of transport tickets (airlines and trains) and the booking of accommodation (in hotels and private homes) are predominant.
The growth of exports
Export, understood as the value of sales from Italian sites to foreign consumers, grew by 17% in 2016 and exceeded 3.4 billion euros. Tourism and Clothing, thanks to a more mature offer, are the most incisive sectors and together represent 78% of the market. Tourism, driven above all by transport operators, is worth 42% of online exports, while Clothing is worth 36%. Clothing is characterized by a strong propensity for Export, with almost half of the sector's sales (42% to be precise) made abroad.
The strength and notoriety of the brands, the digital skills developed over the years by some Italian Dot Coms and some multi-brand boutiques, together with the lack of offer on traditional channels abroad, are the reasons for the success of Clothing outside national borders. The other sectors where Italian brands enjoy an excellent reputation abroad (Furniture and home living and Food & Grocery) still contribute marginally to exports, due to an underdeveloped offer and high operational complexities.