Pro tips for a successful editorial calendar

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You've got the basics down, but the top social media guru doesn't stop there. Improve your content calendar skills with these pro tips.

Practice makes perfect

Every month or so, review your editorial calendar to see what’s been working and what hasn’t. The more content you publish at different times, the more data you’ll have to work with. In turn, this data helps you understand what your audience likes and what they don’t.

Remember: there’s no such thing as a failed post. Tracking and measuring your business seekers email database most popular posts, and carefully examining your less popular ones, allows you to create more content around what your audience really wants to see. Everyone wins, and the ultimate result is a thriving social network filled with great content.

Tracking your previous posts

Another great reason to have a social media editorial calendar is to keep track of when you or your team follow up on past posts. Yes, notifications exist for this very reason. But sometimes you get inundated with so many that you forget to check a post from a few days ago and forget to answer an important question from a potential loyal customer.

If this is a shared responsibility across a team, note who is responsible for each post to avoid unnecessary overlaps.

Following up on past posts and engaging with your audience is not only a good practice, but it opens the door to new content ideas based on frequently asked questions or flattering quotes from your favorite customers.

Do a social media audit

You’re almost ready to get started. If you already have a social media account, a content audit is the final step. Go through everything you’ve previously posted and confirm what works best. This gives you an idea of ​​what your audience likes and helps you tailor your new content to fit that mold. It also prevents any new content on your calendar from conflicting with any previous content.

Of course, if you need someone to do this work for you and start publishing amazing content on your social media right away, get in touch! Say goodbye to stressing about the next batch of posts and no more thinking up new content ideas. Sounds great, right?