Digital Strategy: what it is, elements, tactics and indicators.

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But that person forgot to mention that, even if it is on the Internet, if it does not have a good digital strategy behind it, it is of little use.

And no, we don't want to leave room for any misunderstandings. A good digital strategy is not just a matter of technology or an analysis of a handful of data.

The heart of a good digital strategy is connecting with your customers .

And the key is to ensure that every digital step you take is aligned with your goals.

How do we put all this together to create the best digital strategy? Let’s take a closer look…

What is a digital strategy?
A good digital strategy has to combine two factors: Clear planning of objectives and in-depth knowledge of the customer.

And it has to be a seamless combination, because it will establish the techniques to be implemented in the different channels that will act as a bridge between your business or brand and your customers.

The jewel in the crown? Personalization .

This is about people . About connecting with them. About interacting. About achieving interaction that transcends screens.

Putting it all in perspective, a digital strategy focused on success must contain three essential elements: technology, data and interaction with people .

Each click should be designed to help you get to know your customers better, but also to help them get to know you better.


Key elements of a business digital strategy
When creating a digital business strategy, it is important not to try to “stay afloat.” The holy grail must be to thrive, to grow alongside the audience on the other side of the screen.

And for that, there are certain elements that are essential for you to integrate into your digital strategy:

Clear and aligned objectives : Define specific and, mind you, measurable objectives that are aligned with your company's overall vision. You know, increasing sales, improving customer engagement, or expanding your market reach.

Know your buyer persona : Understanding your audience is key. You need to create a buyer persona (or several). Detailed representations of your ideal customers, based on research and data. This will allow you to personalize your marketing actions and target the right segments with the right messages and through the right channels.

CRM : You need a CRM (Customer Relationship Manager) to organize, analyze and manage your customers' information. A good CRM, in addition to helping you improve customer relationships, will also help you segment your market, track interactions and personalize communication. And here's a little gift for you: Do you want to know how to implement a CRM like Hubspot ?

Optimized online presence : Make sure your website and social media profiles are engaging, user-friendly, and mobile-optimized. And remember, always keep your content relevant and valuable.

Content marketing and SEO : Develop a content marketing strategy that allows you to establish authority in your sector (we return to the previous point, it provides value. A lot of value). And optimize your content with a little help from SEO for search engines and thus improve your online visibility.

Digital advertising : Use online advertising (SEM) to effectively reach the audience you want to reach. Precise segmentation is key here, giving you opportunities for direct interaction with your customers.

Data analysis and measurement : And now, data comes into play. You need to measure the performance of your campaigns and use that data to better understand your customers’ behavior. The result? Informed decision-making and the ability to adjust your digital strategy if necessary.

User Experience (UX) and Design : The user experience of your website or app should be intuitive, fast and leave a good impression. A carefully crafted UX design ensures that users can easily find what they are looking for and don't get overwhelmed by a sea of ​​links.

And how do all these elements fit into a digital strategy? Let’s continue!

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5. EPHEMERAL CONTENT

This content will self-destruct in 3,2,1…



We've already seen that fast-moving content is among the social media trends for next year. So add ephemeral content to the list. Translating…Stories.



Content that within 24 hours, poof!, disappears into nothingness. Content, therefore, that creates a sense of urgency and authenticity . Brilliant and fleeting content, like a star.



So, train your creativity hard, because this year you're going to have to capture your followers' attention in a matter of seconds and get that little piece of content to stick in their little heads. A challenge that was already coming!



6. DMs also enter the scene

Social media is increasingly encouraging privacy and direct communication. Why? Easy, people value their privacy more than ever . They no longer want to display their conversations in public. So, the trend is for interactions to move to DMs, where both you and your followers can express yourselves without inhibitions.



7. SHARING, THE NEW CHIEF KPI

Social media trends dictate that you should leave aside the obsession with reactions, comments and the number of followers. The new currency of greatest value among the KPIs to analyze your social networks is the number of times a post is shared.



And it makes sense. Think about it. A thumbs up or a little heart isn't worth as much as someone thinking your content is valuable enough to share with their own audience, right? It's a vote of confidence that isn't given lightly.



Furthermore, the multiplying power of “shares” when it comes to reach is unparalleled. Look at it this way: Every time someone shares your content, they amplify its reach exponentially because they believe it is worthy of their audience. While a “like” is more of a passive applause that can go unnoticed, in fact, many times it is even “unintentional”… It has happened to you, right?