Whenever Pulse takes on a new client, we ask them to name their competitors so that we can research them to inform our strategies. 4. Take inventory. Most likely, you have already created content that could serve as a guide for future content. Conducting a content audit can help you to identify what you already have and what you need. Be sure to include everything you’ve ever created, no matter how old it is.
For each piece, ask yourself what topic is being covered, what type of material it is (video, article, etc.), where it is located, how it can be accessed, and its value to your audience based on your buyer personas. mexico telegram data Then, determine what content you need to create and what materials you have that you should update based on your assessment. 5. Get organized. If you’re creating content in-house, an editorial calendar can keep your content marketing on track.
created, who is creating it, when it will be published, and how it will be promoted. To help you get organized, we’ve created an Editorial Calendar Checklist. Once you’ve determined what kinds of content you need to create, you need to decide who will create this content and in how much time. The size of your team factors into this, especially if your business is small.