Mobile Growth Hacking, what is it?

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In 2019, there were around 120 billion app downloads on the Android (Google) market and the Apple Store. I think it's safe to say that apps are big business. But what does this mean for marketers? Why do we talk about Mobile Growth Hacking ? Do you know what it is? I'll tell you all about it in this post. Let's get started!

First, if your company doesn't have an app yet, you should probably consider building one, especially if your competitors do.

If you have an app, while downloads and usage (in the market as a whole) will grow, so will your competition. Consequently, if you want to make your mark in the mobile app market, you will need to up your game when it comes to driving traffic to your app and increasing downloads – that’s what Mobile Growth Hacking is all about.

To do this, it is vitally important that you take into account the following crypto email database list points, but before knowing what Mobile Growth Hacking is, you need to understand what Growth Hacking itself is, which we will tell you about in this post .

Defining your market
Targeting the right audience is the first step to making a dent in an already saturated app market.

If you are creating an app to complement your existing web offering, you need to establish whether your audience actually wants, needs and will use your app. How is your app going to improve the user experience? If the app design is going to make your customer’s life easier, then yes, it is worth investing in the app and in Mobile Growth Hacking.

Choosing a name
Choosing the right name for an app tends to be one of the biggest challenges designers face. You'll want the name to grab people's attention and help you stand out from the competition, but at the same time, you should try to include one or two keywords. This will help the app get discovered by the audience.

Don't just go with the app name based on what sounds different and fun. Take time to review your competition and establish what works and what doesn't work for the apps currently on the market.

The ideal name should be snappy, memorable, and descriptive. Note that if your app name is short enough, you can include an additional, optimized descriptor in the same field.

App Store Optimization
For anyone unfamiliar with app store optimization, it is the process of optimizing your app to rank higher in the search results of the store in question. Essentially, it is not that different from search engine optimization.

However, ASO is decidedly simpler than SEO. Unlike organic web search results, app rankings are primarily determined by the following key factors: the text (i.e. keywords) used in the app's title, description, and keyword list, and the app's actual performance.

On-page app store optimization

Keywords

Keyword research for ASO can be approached in the same way as keyword research for SEO or PPC. You'll probably want to start your research with Google's Keyword Planner . Pay attention to the search volume and competition for relevant keywords.

Beyond that, there are a number of specific tools that can help you in your search. Sensor Tower is arguably one of the most well-known and popular, but I think App Mind and the App Store section of Keyword Tool are also worth checking out .

Securities

Remember when I talked about choosing a name for your app? In the app store, the name of your app is also the title of your app, which is the equivalent of the <title> tag on a web page.



app-titles

It has to serve two purposes:

Attract users to want to learn more about your app
Provide clear clues (usually through keywords) about the content of the application
Descriptions (for Apple apps)

Much like a website's meta description, using keywords in your iOS app description won't affect your app's ranking in app store search results. However, it can affect your performance in web search, so you should make sure to include relevant keywords here whenever possible.

Descriptions (for Android apps)

Android apps have short descriptions (which are visible in the app's search results) and long descriptions (which users must click to view).

Logo

Logos aren’t a ranking factor, but they are a key element of your brand. Your logo will often be a user’s first impression of your app, and it can be solely responsible for whether or not a potential customer chooses to learn more (think of it like the meta description you write when optimizing a web page). That’s a big responsibility, so it’s imperative that you get it right.