What is it? The Black Friday promotion is a short period of mega sales from retailers. Discounts sometimes reach 90%, attract many new customers, and wake up existing ones. A well-organized event is beneficial not only for customers, but also for businesses.
How to conduct it ? Simply drawing discounts on price tags will not work. "Black Friday" requires careful preparation: analysis of the target audience, product range, preparation of advertising materials, announcement of the promotion.
The article explains:
Who came up with job seekers database the idea of Black Friday?
Pros, Cons, Benefits of the Black Friday Promotion
The difference between the Black Friday promotion and regular discounts
Preparing for Black Friday: First Steps
Organizing a Black Friday Event: What You Need to Do
Preparing your website for Black Friday
Attracting existing customers to the Black Friday promotion
Attracting a new audience to the Black Friday promotion
Analogues of the Black Friday promotion
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
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Who came up with the idea of Black Friday?
The term "Black Friday" refers to a sale, usually timed to coincide with a holiday. This is the time of maximum discounts, sometimes reaching 90%. The promotion applies to clothing, jewelry, household appliances and other categories. Almost all well-known brands and large retail chains hold similar sales, which allows you to buy expensive goods at a low price. Although owners of small stores are also willing to take part in the "Black Friday" promotion in order to attract the attention of more customers.
The idea of such sales was born in the USA, which is quite predictable. Back in the 19th century, American capitalists came up with the idea of arranging sales before Christmas. But this tradition was finally formed much later, by the middle of the 20th century. "Black Friday" begins in the United States after Thanksgiving. From this date, Christmas sales begin.
Who came up with the idea of Black Friday?
The history of this tradition and the versions of the origin of the name itself are very ambiguous. There are several options:
According to the first version, the name "Black Friday" owes its name to the catastrophic collapse of the stock market that occurred on October 24, 1929. This event was called "Black Thursday". And the next day the crash acquired even greater proportions. With it, called "Black Friday", the Great Depression began in the USA. The association is very unpleasant, and it is difficult to connect such events with the appearance of the sale.
The second version sounds more plausible. According to it, most small American companies operated almost without profit, if not at a loss, throughout the year. But after Thanksgiving, which in the United States falls on the last Thursday of November, sales increased sharply, as people began to think about Christmas gifts. At the same time, it was customary to indicate the balance of funds in the accounting books with different markers: stores marked expenses in red and income in black. Therefore, the term "in the black" showed high profits. As a result, the Friday following Thanksgiving began to be called "black" as a sign that business was on the rise.
According to the third version, the name "Black Friday" was invented by the police. After Thanksgiving, there was an influx of tourists and traffic jams on the roads, and there were also more frequent cases of robberies, which did not make the service's work any easier.
The funniest version is number four. According to it, many workers at factories and plants celebrated Thanksgiving too actively, and as a result, they could not go to work the next shift. Of course, because of this, the companies suffered losses, and that is why this Friday became "black".