The Rule of Thirds: The Golden Rule of Content Marketing.

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It is becoming known! By order of the Minister of Content Marketing, any company that wants to be successful in its content marketing must comply with the present “ Rule of Thirds ” that we proceed to reproduce below.

Any company that ignores the orders of the Minister and does not follow the guidelines considered to be the “ Golden Rule of Content Marketing ” will pay for it with terrible suffering in its digital sales.

In order to carry out a “ chula pirula ” content strategy, it is best to follow this rule on three very specific occasions:

When writing your posts.
At the time of disseminating them.
When you manage the time invested in writing, disseminating and analyzing.
Do you want to know more about what Content Marketing is? Keep calm dental email database lists and click here: Content Marketing, What is it?

How to apply the Rule of Thirds or Golden Rule of Content Marketing?
When developing the content
⅓ Talk about yourself: you have to show the world what you do! After all, a business is a business and “ money is money ”. If you have a blog, you should explain what you do and how you add value to your future client. Show them why they should choose you and not someone else. Although it is true that not everyone does it to sell, but rather they seek to promote their personal brand, so let them know how well you do it.

⅓ SEO-oriented: But be careful, don’t lose focus! And don’t get distracted. Your goal is to focus on your Buyer Persona. SEO-oriented content, yes, but that interests your future clients and is adapted to their Buyer Journey. In other words, content adapted to the point they are at in their purchasing phase. The goal of this third is to attract traffic to your website.

⅓ Opinion: Try to generate a reaction in your users, debate, controversy, “love it or list it” . This will encourage people to share your content. Yes! It will create opinions, good and bad, but it will create them. You will generate noise and therefore you will make people talk about you and your post. This way you will reach your niche market.

Remember, as we told you in previous posts, you should have an editorial calendar , as it will make your life easier.

When you post them, ⅓ of your content has to...
... mention leaders, influencers or leading companies in your sector. This will help you gain credibility as your content recommends influential people or companies in your sector.

… be your own , original. Innovate with your themes but always making reference to your business, that is, to what you sell or the service you provide.

… be natural . You should interact with your readers and produce content based on what your audience demands. Always listen!

Your time distribution should be like this:
⅓ of your time should be spent on creating, producing and optimising your content. Try to divide this time equally. And not only should you always write about new content, but you can also reuse old content if it has been successful and complement it with another related post, for example.

⅓ of your time should be spent on spreading the content. There's no point in making a great post if no one reads it. So get to work and let your social networks know that your blog deserves to be read.

⅓ of the time is to measure the results of your blog. This way you can see which content has had the most “traction”, which topics interest your readers the most, or at what time you have to publish.

It seems that in the end it all comes down to math !

Yes, the Marketing Rule of Thirds is used and you should apply it to ensure that your content creation management is top-notch. And if you are incorporating an Inbound Marketing strategy into your company , it will be a perfect complement to your strategy.