After establishing a LINE Tag tracking code on the website and tracking more than 10,000 website traffic audiences, using the "similar ad audience" with the existing official account's friend audience can effectively increase the click-through rate of the advertisement and effectively reduce the unit cost of the advertisement.
If you are already interested in LAP, before placing ads, we recommend that you "decorate" your official LINE account first, such as setting up a basic welcome message, graphic menu, basic information, etc. , or even further upgrade the LINE official account to a certified account, etc., which is a good first impression for potential customers after they join your official account.
In addition to the basic information about the clinic that people will see immediately after joining through the advertisement, a properly designed graphic menu can also fully present the brand introduction, official website and community information, etc. It is also recommended to put in the corresponding information corresponding to the advertisement. Treatment belgium mobile phone number list information can deepen the public’s impression of the advertisement. In addition, the backend of the LINE official account can provide specific progressive messages for friends who come through friend-adding ads: according to different age and nature, deliver corresponding treatment information, treatment comparisons, treatment features, clinic service procedures and brand case testimonials And so on, within one month after the advertisement, the public’s brand awareness will be reawakened.
In terms of message format, you can make good use of multi-page messages with interactive buttons, so that people can further choose to enter the official website to learn about the special information about the treatment or elicit consultation needs.
Script settings for progressive messages
Figure: Script settings for progressive messages
Script corresponding to "Eye sometimes can't see clearly"
Figure: The corresponding script for "The eyes sometimes cannot see clearly"
"Am I suitable for myopia laser surgery?" The corresponding script
Picture: The corresponding script of "Am I suitable for myopia laser surgery?"
After LAP attracts patients to become friends of the clinic's official account, it regularly updates posts and communicates treatment information with patients, which is the main core of long-term operation of the official account. It is not a one-time way to obtain consultation or guidance through advertisements.