7 Strategies to increase clients

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If we define strategy as a way to reach a goal and increase customers as the objective of every company, we will have to take into account that to increase customers it will be necessary to increase the quality or the number of leads from the start of the sale, for all this we must take into account that the strategy must be based on smart marketing:

1. Prospecting
Generating and following up on leads can be essential, especially if your company has been on the market for a relatively short time or has a relatively small flow of clients. You can generate your own prospecting list based on your social networks or visits to your website, how many times have you thought, "How would I like to see who is looking at my page?", updated diabetes mailing list you can find out which company is viewing your website, if you have several page views over a reasonable period of time and with a similar theme, all you need to do is make the first call, this is no longer a cold call. You can also be proactive and carry out small investigations without going into depth about the services you offer. On the one hand, you are offering valuable information to the contact and, on the other, generating a need.

2. Lead Scoring
No one treats all their potential clients in the same way, so why do you do it with leads? Optimization is a necessity , value your leads in their fair measure, because a lead that opens all your emails and consults your page regularly is not the same as one that has downloaded 3 ebooks on inbound marketing or one that only opened the first email with the link to the CTA offer . Make the most of your time and, in order not to lose any opportunity, because we are not infallible, use lead scoring that will allow you to evaluate the "quality" of a lead based on fixed criteria.

3. Marketing automation
You have a thousand ways to use automations, from communication sequences with leads to receiving information based on behavior. Imagine that you can automatically (but with personalization) send communications to a lead to take them to the next sales phase. Imagine that you receive an email when a lead enters the vehicle test booking page for the third time. There are so many possibilities that lead you to optimize resources .

4. Lead Nurturing
Talk to marketing constantly. What minimum data is necessary for you to qualify a lead as qualified for your sales process? Marketing must nurture the lead to get the contacts that sales need. If you don't have a data enrichment process for that lead, you will hardly be able to optimize your resources.

5. CRM
CRM is not bad, it is not there to control you, it is there to help you. Once you have internalised that CRM is, together with marketing, your best ally in sales , you will be able to take advantage of it. Think, for example, that when a visitor becomes a lead, you receive an email with the lead data. Now think, what if, in addition to the email, you received all the information about what that contact has done on your website? What pages they have seen, what content they have downloaded and how many times they have connected... I prefer the second email, without a doubt.

6. Smarketing
I've already mentioned it before, practice smart marketing, talk continuously with marketing, review the information you receive and that you need, set common goals, if the origin of the leads is aligned with your objectives everything will be infinitely simpler. I promise you.

7. Inbound sales
Create procedures and make the most of your time. As I said before, not all clients are in the same buyer's journey cycle , learn to optimize your time. Every lead is different from another. If I'm just getting information, inform me well. If I'm considering a product, give me valuable information, guide me, and above all , listen . Leads, in most cases, already have information about what they need. Understand what they're missing, what else they need. Solve their problem and they'll trust you.