New trends in the market. Sometimes life itself dictates the need to develop previously unused niches. For example, during the pandemic, online shopping became especially popular among users, so many companies that had never previously dealt with, for example, delivery, began to do so. This required adding new content to the sites and other important changes.
Sometimes even a quality usability audit of a website may not be a sufficient solution. Especially if it is not clear where exactly the weak link is. If you cannot determine the source of the problem, we recommend conducting a brand audit . Read more about this at the link.
By the way, a UX audit is not necessarily conducted for an existing online platform. Today, more and more companies, understanding the importance of user-friendly interfaces, try to get an expert assessment of the site at the stage of developing design layouts in order to have time to eliminate the detected problems in time.
Usability audit is unlikely to be relevant for resources that are dying out, especially mexico phone number lookup if no one has worked on them for a long time. In such cases, more large-scale changes will most likely be required. Landings and one-page sites also do not need an audit. For them, it is enough to test hypotheses or study the click and scroll map.
Typically, a website usability audit is conducted by a graphic designer. Sometimes it makes sense to additionally invite an analyst, provided that he or she will have access to quantitative data. This approach allows you to detect many problems (for example, a customer refusing to purchase at the last minute) and quickly eliminate them.
When is a website usability audit needed?
Audit stages
An expert assessment of the interface does not only involve analyzing the design of a website or application. It is much broader and requires an understanding of the processes taking place within the company, the specifics of interaction with clients, and the competitive environment.
Introduction to business
Communication with the company owners and executives who play an important role in its activities, conducting interviews. At this stage, they usually do not simply state the presence of any problems, but try to understand their causes. Diagnostics allows you to identify the preferences of the target audience, so that in the future you can use the information obtained as a resource for brand development.
Research of the competitive environment