Define a winning Christmas strategy in 5 steps

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To create a winning Christmas strategy, the first thing you need to do is start as early as possible. Christmas is a time of high competition, so planning ahead can make all the difference. A well-structured campaign should include several key elements that work together to make an impact.

1. Define a publication calendar
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Establish which days and what type of content you will post. It's not just about sharing something at any time, but about timing your posts well, taking advantage of both the start of the holiday season and the last direct moving leads email lists push before the holidays.

2. Create varied content
Alternate between different types of posts: from influencer posts, to discounts, promotions, and emotional content (like holiday stories). Variety will keep your audience interested and engaged.

3. Cross-platform collaboration
Integrate your campaign across multiple platforms. Don’t limit yourself to just social media; include tools like email marketing to complement your campaign. For example, you can run an Instagram campaign with an influencer and, at the same time, offer an exclusive discount via email to their followers.

4. Offer something exclusive
At Christmas, consumers are looking for special offers. You should link a limited discount or promotion with collaboration with influencers to create a sense of exclusivity. Such actions generate more interest and improve sales conversion.

5. Maximize reach
Make sure your content is well connected across different channels. The more integrated your social media efforts, email marketing and influencer collaborations are, the more impactful your campaign will be.