Account Based Marketing: What is it and how can we apply it?

[suhasini523]

1 What is Account Based Marketing?
2
3 Differences between Inbound Marketing and ABM or Account Based Marketing
4 Benefits of Account Based Marketing for your Business
4.1 Account Based Marketing Provides Greater Alignment Between Sales and Marketing Teams
4.2 No Time Loss or Waste
4.3 Excellence in Customer Experience
4.4 With Account Based Marketing You Get a Much Higher ROI
5 Examples of ABM
5.1 Events
5.2 Webinars
5.3 Direct Mail Campaigns
5.4 Paid Advertising
5.5 Web Personalization
6 Tips to Implement the Strategy Step by Step
7 Conclusion
Account Based Marketing

Account Based Marketing is proof that Digital Marketing is indeed in constant evolution.

Back in the 2000s, marketers had a very different approach than they do vietnam whatsapp number database now, and their focus was on casting huge nets to capture as many leads as possible.

So blogs covered all sorts of different topics, without a particular target audience; for specialists, more traffic meant more profit, and this remained the case for several years.

As time went by, wonderful methodologies such as Inbound Marketing came along. While this brings great results, it is also true that they are achieved in the long term, which can be an obstacle for those companies that want financial stability and an increase in their income in a short time.

Thus, the alternative philosophy called Account Based Marketing (ABM) began its evolution and instead of casting wide nets to capture as much traffic as possible, it uses spears.

Despite how effective this philosophy is for attracting the right people in the shortest time possible, there are still many marketing specialists who are unaware of it.

However, due to its attributes, such as personalization, this methodology brings great benefits to the organization that decides to apply it; but it especially brings advantages for those B2B companies that want to optimize their efforts.

In the following lines you will find the definition of ABM, the best examples, its benefits and a step-by-step guide so you can apply it right away.