Customize your content offerings

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All of these questions will help you build a meaningful experience in your e-commerce store. Defining customer needs with the help of data and narrative will allow you to apply solutions to your online shopping experience.

Map and assess the customer journey to determine where customer needs may not match what you offer. You can then plan your immersion to make the experience as smooth as possible.

Almost nothing is as effective in creating a shopping iran phone number list experience as personalization. This means tailoring the content offering to each user individually, and the process is gaining popularity.

McKinsey data showsthat 80% of customers not only want, but also expect personalization from retailers. They are now used to experiences like those on Amazon or Netflix, where the next new product or show is recommended to them based on their personal account information.


Amazon's product recommendations are inspired by user shopping trends. Source: Amazon

As data collection and the digital shopping experience only improve over time, these expectations will only grow. For e-commerce businesses, implementing personalization is now one of the best means to create immersive experiences tailored to each customer.

Here are just some of the ways in whichyou can personalize your eCommerce storeto improve your conversions:

Offer complementary products or deals based on purchase.
Target exploratory new customers with targeted offers.
Greet registered customers with a welcome message.