How to increase the average number of pages visited per user

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How to see the number of pages per user?
To check how many pages your website visitors open on average, you just need to check it in Google Analytics 4. First, go to the “Pages and screens” menu. From there you can check the behavior of your website visitors in depth, even within each URL. But what we are interested in is a specific figure that appears under “Visits per user.” Although you can also check the time each visitor spends on your website, measured in seconds.

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As always, basing your decisions on data is key. With this metric, you can food and beverage email list monitor whether your efforts to keep users on your site longer are working.


Ways to increase the average number of pages visited
Ok, now that you have been able to check the average number of pages your users visit, let's see how you can increase it.

Internal links (interlinking): This is the most common way to get users to stay on your website. Not only is it a key part of your website's SEO, but it can also have a direct impact on user experience. Ideally, interlinking should be done naturally, without forcing the mention of a concept. Ideally, it should allow users to learn more about a term or news item you have published. Interlinking is also key to allowing a potential client to find the right landing page. Here is a complete guide on how to work on your website's internal links .
Improve Navigation: Make sure your website is easy to navigate with a clear menu and relevant internal links. If a website is not easy to navigate, it is proven that users will abandon it sooner. To improve this, you may find it very useful to carry out Google's Core Web Vitals test .
Relevant and Quality Content: Publish attractive and useful content that keeps users interested and motivates them to explore more pages. We cannot forget the importance of what you are showing being interesting and capable of engaging users. On the one hand, you can optimize the content to make it as useful and relevant as possible. It is key that it can resolve a visitor's doubts and provide value with quality information. But it is also key that the form is well-cared for. Therefore, it is advisable to follow some of the copywriting tips that we leave you here . Because you can create SEO-optimized content without sacrificing the quality of what we write.
Loading Speed: Optimize your website's loading speed. Pages that load quickly keep users on the site longer. It's no secret that we have little patience online, and if a page takes too long to load, we don't like to wait. In this post you will find the best tips to reduce loading time and improve the performance of your website .
Architecture of your website : Finally, you can work on the architecture of your page to make it as intuitive as possible. As with other tips in this post, working on the architecture has great advantages at the SEO level as well. It is essential to work on and optimally structure the architecture of the site in order to optimize the crawling of all the pages by search engines, correctly prioritize the different sections and facilitate the understanding of all the information, both for Google and for users. This is especially important on large sites with thousands or hundreds of thousands of URLs.