My job is to test multiple options, give the audience singapore mobile number list the opportunity to choose the best one, and draw conclusions based on data. In digital, this is the most effective approach: start with broad testing, collect analytics, and optimize the campaign to achieve results.
What is more important: Hard or Soft skills?
In my work, I believe that a balance between technical (hard skills) and soft skills is needed. Analytics is the foundation. You need to be able to record and analyze data from advertising campaigns, conduct A/B testing. Continuous learning is another important component. After all, the digital environment is changing very quickly: advertising cabinets are being updated, new functions are appearing, such as the transition to Google Analytics 4.
Soft skills also play an important role. A sense of humor, flexibility, and the ability to find common ground with colleagues are important in a team.
Want to become an internet marketer?
The Internet Marketing Specialist course is designed specifically for you. The training ranges from basic terms to complex promotion strategies. After training, you will be able to bring your site to the leaders of search results. And develop in a new profession that allows you to work remotely.
Performance marketing at MEGOGO: present and future
MEGOGO is actively expanding its horizons by entering new European markets. The main focus in 2023 was to consolidate our positions in Ukraine, while in 2024 we are implementing active expansion into the markets of other countries.
Our first target was Poland – a market with interesting challenges and great potential. While MEGOGO is already well-known in Ukraine, in Poland we have to start almost from scratch. This creates an opportunity to work on brand awareness, using performance marketing tools to attract new customers.
The difference between the Ukrainian and Polish markets
In Poland, cable TV is still popular. For many consumers, this is a must-have, and switching to online services via Wi-Fi seems unusual to them. In addition, the registration and connection process in Poland is much more complicated than in Ukraine. There, it is even important to specify an email address, which has long been unnecessary for Ukrainian users.