Create both evergreen and seasonal content

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Instead of going to the trouble of writing a whole new post, it's better to just update it. Yourwon't lose any SEO juiceon the original URL this way.

Both evergreen content and trending content are popular for a reason, but I prefer to focus 70% of my efforts on evergreen topics and 30% on trending topics.

Make no mistake: if a case is trending in your industry, write oman phone number list about it. Make sure you don't produce the same content as everyone else; offer your company's unique perspective, statistics, and research.

9. Connection through language
Good content is never difficult to understand. Most people are not interested in reading a textbook, but they are interested in talking to a friend. Instead of being monotone, write in a conversational tone.

This is also a great opportunity to develop a distinct voice for your brand. If you're a funky startup, you can"chat" with your readersand use casual jargon. You'll want to sound professional if you work for an accounting firm, but you can make the topic more compelling by using clear examples and simple language.

10. Spend money on visual content

Creating a short video showcasing your content has proven to be beneficial. Try uploading one video per week toattract the maximum audience.