Libertad Digital and Outbrain announce a multi-year extension of their strategic collaboration

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Outbrain is pleased to announce the extension of its collaboration with Libertad Digital , consolidating a historic relationship spanning more than a decade. This long-standing partnership highlights a mutual commitment to editorial excellence, flexibility, and long-term growth.

More information in PublicidAD Newspaper , Programmatic Spain and PR Noticias .

By leveraging Outbrain’s innovative predictive technology, Libertad Digital has managed to optimize click-through rates (CTR) through engaging formats and creatives, and a balanced mix of paid and organic recommendations, resulting in an organic CTR of over 5% in recent months.

With this renewal, the collaboration extends to new inventories: Outbrain will be able to offer its advertisers highly visible placements within articles (in-article), allowing the introduction of Onyx, Outbrain's new branding platform, as an additional lever to ensure a balanced approach between monetization and user experience across all of Libertad Digital's digital properties.

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“Our renewal with Outbrain underscores our commitment to providing our audienc purchasing directors email database e with premium content experiences and optimizing user engagement ,” said Antón Márquez, Commercial Director at Libertad Digital. “The integration of premium placements within our articles reaffirms our focus on innovation and offering value to our readers while providing them with the best possible experience.”Outbrain is pleased to announce the extension of its collaboration with Libertad Digital , consolidating a historic relationship spanning more than a decade. This long-standing partnership highlights a mutual commitment to editorial excellence, flexibility, and long-term growth.

More information in PublicidAD Newspaper , Programmatic Spain and PR Noticias .

By leveraging Outbrain’s innovative predictive technology, Libertad Digital has managed to optimize click-through rates (CTR) through engaging formats and creatives, and a balanced mix of paid and organic recommendations, resulting in an organic CTR of over 5% in recent months.

With this renewal, the collaboration extends to new inventories: Outbrain will be able to offer its advertisers highly visible placements within articles (in-article), allowing the introduction of Onyx, Outbrain's new branding platform, as an additional lever to ensure a balanced approach between monetization and user experience across all of Libertad Digital's digital properties.

[…]

“Our renewal with Outbrain underscores our commitment to providing our audience with premium content experiences and optimizing user engagement ,” said Antón Márquez, Commercial Director at Libertad Digital. “The integration of premium placements within our articles reaffirms our focus on innovation and offering value to our readers while providing them with the best possible experience.”