Trying to create an ideal
Endless reworking and reworking in an effort to produce a "dream product" leads to the risk of failure of the entire project concept. It is necessary to realize that creating a product with a basic configuration implies the development of a functioning MVP, and not an immediately ready, final one.
Broken promises
When offering their product what is 99 acres to the target audience, entrepreneurs often endow it with non-existent advantages that are very problematic to implement at the next stages. This mistake can be fatal. The user, who does not receive the declared capabilities, becomes disappointed in the product, even if the existing functionality was generally satisfactory.
Poor quality feedback from the target audience
The system of improvements to the initial version is based on the analysis of consumer feedback. If the request is formulated incorrectly, there is a very high probability of receiving distorted signals from the target audience.
Opting out of analytics
The project implementation does not use research at intermediate stages. It is important not to make this common mistake and start conducting an intermediate analysis of all aspects of the MVP, including in the area of marketing strategy.
No iteration
Information obtained as a result of feedback analysis is little or not taken into account in further development of the product. Modern methods of finding solutions to problems are not used. All this can lead to commercial failure of the project.
Excessive functionality
When testing an MVP with an excessive number of functions, in the process of communicating with consumers, the developer receives a large array of contradictory information, which is difficult to qualitatively and quantitatively analyze, which complicates work on the project.
Mistakes when creating MVP
Late start
Launching an MVP late results in wasted resources and loss of target audience.
Solving your own problems, not the problems of consumers
The success of a startup is largely determined by the presence of an interested target audience. As the product advances, you need to strive to expand it within reasonable limits.
Lack of coordination of actions
An idea only gains value if it is implemented. However, if the team members have different ideas about the ways of this implementation and work in different directions in the style of "swan, crayfish and pike", then one should not expect any successful implementation of any, even the most promising project.
Re-evaluation of project exclusivity
A thorough analysis of competing products will help avoid this mistake. When analyzing the competitors' market, it is useful to classify it taking into account the strengths and weaknesses of the competitors' promotion strategy in order to adjust the functionality of your product.
Lack of early customers
It is necessary to take seriously the choice of the target audience in which the MVP is tested. If the product did not impress early users, then either it is poorly developed, or the target audience was chosen incorrectly.