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Who is this? A PR specialist is a person who represents an organization in the media space. His work is aimed at everyone with whom the business interacts: partners, investors, consumers, etc.
What to pay attention to? Often the work of a PR specialist is identified with marketing, but despite the intersection of a number of functions, these are still different areas. Special requirements are put forward for a PR specialist, and his recruitment should not be template-based.
The article explains:
Who is a PR vk database specialist?
Functions and tasks of a PR specialist
Professional and personal qualities of a PR specialist
Pros and Cons of Working as a PR Specialist
Myths about the work of a PR specialist
Differences between a PR specialist and related professions
Methods of training to become a PR specialist
Trends in the work of a PR specialist
Companies that need a PR specialist
Search and hiring of a PR specialist
Payment for the work of a PR specialist
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Who is a PR specialist?
This type of activity, according to the law, has the name "Public Relations Specialist". In the public environment, short pronunciation variants of the profession are more often used - PR specialist, PR man, PR man, image maker, etc.
It first appeared in technologically more developed countries, and then spread here along with the name PR manager. The abbreviation "PR" is translated from English as "public relations". Another popular designation of this profession in Russia is a PR specialist (the term comes from "PR"). Using any of the three options will not be a mistake, but the first two are better suited for business communication.
Who is a PR specialist?
The work of a PR specialist can be carried out in the commercial or political sphere. In the latter, these people are better known as political strategists. As for the form of employment, it should be noted that not all PR specialists are employees. Today, there are many managers who work independently, providing services within the framework of a PR project.
The average person may not understand what the job of these specialists is. They are often presented as some officials from government departments who answer questions from the media. This is true, but communication with journalists is only part of the work of PR managers. Freedom of speech in the media has led to the fact that well-known people in society are forced to defend their point of view and reputation from ill-wishers and the yellow press. For this purpose, they turn to the services of PR specialists.
In a broad sense, it is the actions of the latter that determine what will be said in print and on television about a particular organization, what images will be formed in the public. Also, thanks to PR specialists, information that should not be disseminated is hidden, and that which should be fixed in people's consciousness, on the contrary, is popularized. Other important tasks of PR specialists are the promotion of new goods and services of the company, dispute resolution and distraction of the public's attention from unpleasant incidents.
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