Paid advertising or organic content? Which is best? Find out what your business needs!

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Talking about reach on social media puts us on a two-way street: organic and paid. Is there a difference? Yes, clearly! Which is better: organic reach or paid reach? We will tell you all these questions and a little more in this article so that when creating your strategy and achieving the objectives set out in it, you can do so effectively, taking your business or brand to the level you want. We will start by giving you the differences, the benefits that paid vs. organic brings, as well as a way to achieve a combination that suits your objectives.

Shall we begin?
Reach is a very valuable metric to know the effectiveness of your posts (based on the objectives you have set in your marketing strategy), because it refers to the number of people who see your posts at least once, which can happen organically or through paid advertising.

If you are managing social media and are thinking about which is qatar phone number list viable or better for your strategy, what you should know is that the appropriate combination of both is what certifies success on social media. In addition, the trend for years indicates that organic reach is increasingly reduced. The real challenge here is for content creators, because they must work exhaustively to create content that can be shown to target users, however, it will always be at a disadvantage compared to paid advertising! Therefore, the solution is not to fight the enemy, but to join the fight.

Believing that social media will grow in engagement, interaction, reach, and followers only organically is a huge fallacy, since, as a consequence of algorithms, the economic investment to boost the reach of your publication is key, because it helps connect with that target audience. In short, doing social media without investment is the same as going out to the ocean with a canoe. Investing in social media is not an option!