Learn how to analyse the link profile of a website with Sistrix

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Link Profile Analysis with Sistrix: Summary
Well, first things first, when we are analyzing the link profile of a domain with Sistrix, the first place we should go is the overview. Here we will find at a glance a lot of the relevant information about the link profile of the website. And from here we will access most of the reports necessary to analyze the link profile.

To begin with, what we are going to focus on are these first boxes that it shows us:


Here we can see the number of domains that are linking to the website we are high school senior email database analyzing. This is one of the main and most important metrics in this type of analysis, as it allows us to know the number of websites that are linking to our target.

In the next box we have the “link profile” here, we can see at a glance the evolution of the link profile, whether the number of links, hostnames, IPs and networks that the website receives has increased or decreased. The closest thing to domains here are the hostnames, which are the metric we can focus on.

TLDs and countries are of little importance to us, so we move on to the next part of the summary section that interests us most.


In the following block of information we have:

Referring domains, which show us visually and in terms of size the main domains that link to our target, I personally do not use them much, but they can be interesting.

The deep link index is again a way of seeing at a glance whether the links our target receives are directed to the home page or to internal pages. It is not very useful for a complete report, but it is useful to give us an idea of ​​the strategy that the website follows.

The follow and nofollow links index is useful to quickly know how many of the links you receive are follow and which are nofollow.

Finally, there are “Best anchor texts” and “Best linked URLs” but for these we will make a complete section since what is seen in the summary is the same as what the report offers us.

Now, we will look at each of the reports in more detail.

Links
Following the order shown by Sistrix, we start with the links. This function does not require much explanation, it is simply a list of all the links that our target website receives. Personally, I do not use it to perform a link profile analysis, since I prefer to analyze the domains that link to my target. But the links function can be useful when you want to find a specific link, either to see what type of URL it is, to find it and ask the web administrator for a change, and a long list of other ideas that may arise.

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This feature can be used to delve deeply into each link individually, but generally the rest of the reports are more than enough to perform an analysis of a link profile.

Evolution of links
There is not much to explain in this part, the most interesting thing about this report is being able to have an evolution of the number of domains, hostnames, IPs, networks and links that are linking to our objective.


I usually only use domain evolution, as it is the type of metric that provides the most value. In the end, a very low-quality domain can link us with 100,000 links and this report would be completely distorted.

New links and lost links
We've combined these two reports because they're very simple and not particularly useful unless we want to dig deeper. Each of these reports, as their names suggest, shows us new links and lost links that the Sistrix crawler has recently found. Personally, I don't look at these reports very often.

Anchor texts
Here we have the first report that I really find very interesting. This report allows us to know which anchor texts are being used to link to the target. With this we can know if our target is doing linkbuilding or linkbaiting , the type of strategy they are using, since if we see a wide use of the exact keyword as anchor text, we would see that they are using an aggressive strategy.