How to incorporate user-generated content into your digital marketing strategy

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People produce and share content all the time—on social media sites, chat and messaging apps, blogs, forums, email, etc. These days, companies are taking advantage of this unlimited supply of user-generated content and using it as part of their digital marketing strategies. But why?

User-generated content gives audiences a true glimpse into companies through the eyes of their consumers. The information in these YouTube videos, TikTok reels, Instagram stories, and other social media posts doesn't come from internalknowledge base; instead, they come from real people who have the power to influence their friends, family, and followers with what they have to say.