What is the Crawl Budget and how to take advantage of it for your SEO

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What is a crawler?


Although many of you already know how Google works, it is interesting to review before getting into the subject.

Have you ever wondered how Google finds a website? The main search engines use web crawlers to achieve this goal. A crawler is nothing more than a small piece of software that navigates the Internet following all the links it finds with the aim of collecting all the information from the pages it has visited and saving it on its servers. From there, they order all this information based on certain parameters and save it in their index to later show it to users. Although it may seem simple, this process is more complex than it seems.

As you may have noticed, when talking about search engines, I always refer to Google hotel email database and, in part, this is normal since in Spain it is the most used search engine by far. For this reason, we are going to focus the explanation a little more on the Google crawler, which is none other than Googlebot .

In essence, Googlebot is not just one crawler, as Google uses several crawlers on a regular basis to find information. This fact is necessary to take into account, as each of these crawlers usually focuses on a type of information: news, images, video, mobile, etc. In the following link you can find a table in which all Google crawlers are listed.

Now then… What is the crawl budget?
Now that everyone knows how search engines work, we can go one step further. Although it may seem untrue, Google's resources are finite. For this reason, Google assigns its crawlers a certain amount of time, henceforth crawl budget , to crawl each website. And that's the crux of the matter. Based on the authority, accessibility, quality and speed of the site, Google will assign more or less time for these robots to crawl its different pages.

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And now the million dollar question.

Why is crawl budget important for SEO?
It may happen that the crawl budget that Google assigns to its crawlers to crawl a website is not enough for them to visit some pages on the site regularly. If this happens, it is most likely that these pages will not rank as well as we would like, since, according to our experience, we have been able to observe that those pages that are crawled more often receive more organic traffic than those that are not visited by Googlebot. Keep in mind that, if this happens with pages that are vital to the business, we will have problems.