According toCampaign Monitor research

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This is shown by a Forbes report.boring subjectsare one of the reasons why customers don't open emails. Subject lines create that first impression; therefore, they should be

creative enough to get the audience to open the newsletter. It should also be personal instead of generic to make it stand out.

Before you send your first e-commerce newsletter, run some tests to south korea phone number list see how the subject line appears in the email. This will help you troubleshoot problems in advance, like cutting out a key message before sending the email to your customers.

Make email interesting and simple
Email marketing can generate sales for your e-commerce business, but only if you knowhow to write effective copy. The story needs to be short and to the point to attract the reader. Make the email easy to read and understand. You can also personalize the email to improve the click-through rate.

personalized emails improve click-through rates by 14% and conversions by 10% because they make the user feel important.

To stand out from other brands, use clear images and product visuals. Eye-catching visuals will give your eCommerce newsletter more personality.

Have a clear call to action (CTA)

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Every newsletter should havea strong call to actionA CTA tells your audience what you want them to do. You can use it to direct your subscribers to your website to read more information or purchase products.