How social media helps SEO

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Content dissemination
Content marketing is part of Inbound Marketing and aims to create and distribute relevant content to attract quality traffic, with the intention of turning those users into future customers. This helps improve brand image, allows for direct and close relationships with users to be generated naturally and improves search engine positioning.

Applied to social networks, instead of communicating through conventional messages, different graphic pieces can be generated that make the content more interesting and, consequently, more viral: users share the content and conversations and thus the community grows.

Social media is the first medium through which new posts written, promotional campaigns carried out or any other news are communicated. Therefore, it is a good channel to publicize the brand's website and the news that occurs on it. It is also an ideal medium for the company's website to increase visibility and traffic.

Content sharing also serves to increase credibility in the eyes of readers and thus hotmail email database increase the credibility of the website. Also, if the content is good, users share it and link to the site, and this is where social media posts can become links, which is a huge win for SEO efforts.

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Increase traffic
Even if the website's position does not change directly thanks to social networks and followers, it can still generate interest. In addition, social networks are important because they are places where people talk, give their opinions and share information that they consider relevant, while at the same time there are people reading what is said. This often leads users to learn about new brands or products that may interest them, and this interest translates into traffic. They are also important when it comes to branding, as they generate searches for it and, therefore, this is positive for the website, since it gives Google the impression that it has some importance.

But generating content on social media to attract traffic is not as easy or simple as it seems, and there are some issues to consider, such as the two below: On the one hand, you should not overdo self-promotion, since users are looking to find something useful, interesting or fun when they browse, not just offers and products. On the other hand, posting in social media groups can be a good option, since groups tend to have very clear themes and, if we post in one with a theme linked to our brand, we can get quality traffic.

Social media

Finally, we must not forget that the landing page must be optimized to capture all the traffic coming from social channels. Social profiles and biographies must also be optimized to achieve an optimal result with links to the main website. For example, if you have videos on YouTube, you can link to the website in the video description, on Twitter, both in tweets and in the bio… in this way, we will ensure that visits to the profiles of the different social networks translate into web traffic, which is rewarded by Google, positioning said website higher in searches.

Getting external links
One of the best ways to engage your audience on social media is by sharing your content. It's best if it's not just the profile links that point to your site. If your content is really good, more people and websites will share the links. This way, search engines will perceive that your content is popular with users and can highlight it in search results.

The more obvious the content, the easier it will be to get external links to it. This is a great help in terms of reputation and also for visibility, which can then be translated into getting links outside the networks that will help in SEO positioning. Of course, it is important that the profiles contain quality content that encourages the user to interact.

To support this task, social networks are very useful when it comes to getting quality backlinks, both nofollow and dofollow, and in the second case, we will obtain links that point to our site with authority, transferring it to our website and making it more relevant to Google and, consequently, more visible to users.