Secondly, you will also need to speed up your response time

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ANDTINT researchreveals that 58.6% of consumers are most likely to interact with content posted on social media. Moreover, the same report showed that social media is the preferred marketing communication channel for 46.6% of customers.

But here's the deal. If you want to use your social switzerland phone number list media marketing strategy for more than "just" raising brand/product awareness, you need to start using it to create social proof. And in order to succeed in this, you have to do two things.

First, you need to invest in content that will successfully engage your audience.Short-form videoswill be especially effective in 2022, as will posts that showcase your brand's authenticity, trustworthiness, and core values.


Sprout Social's latest report shows this77% of American consumersthey expect brands to respond to them on social media within 24 hours of contacting them and that customer care and community building make up 67% of the most successful brands' social media strategies.

So what does this method of generating social proof look like in practice?

Well, if you're looking for inspiration, it's not a bad idea to take a lookAllbirdsInstagram page.

As you can see, the brand doesn't just post images on the platform and then let them go. Instead, it uses next-level community management.

Allbirds takes the time to respond to every comment, ensuring that its followers feel rewarded for interacting with the brand and increasing the likelihood that they will leave their impressions on future posts.