Social media content: generate engagement in 8 steps

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Social media has appeared in our lives and has managed to change everything, from the way we interact with others, to our consumer behavior, to our communication channels.

Without a doubt, these platforms are the ones that dictate —and will dictate in the future— the trends of the digital world and the basis of all marketing strategies.

Now, when it comes to social media content, brands tend to turn leads into sales with overseas chinese in worldwide data leverage one or two different formats —image and video—within their campaigns. This is completely acceptable, but a waste of potential.

Well, if we take into account that an account on Instagram, Facebook or TikTik can have more than one target audience, this means that there is also the possibility of taking advantage of more than one or two types, don't you think?

Therefore, in this post we will tell you which social media content you can use to your advantage, in which context it is preferable to choose it and, of course, how to measure your results through tools and metrics.

Are you ready? Happy reading!

Importance of a multi-format social media strategy
The importance of considering multi-format strategies on social media goes far beyond making an "attractive feed." The power of platforms like Facebook, Instagram or WhatsApp , among others, lies in the possibility of sharing materials to a potentially unlimited audience.

Brands have at their disposal an ideal tool to deliver value, share their messages and create a connection between themselves and their potential consumers.

Likewise, the relationship between a company, organization or individual with "following" on social networks is represented through engagement , which is only possible to achieve when entertaining, educating, informing or disseminating important information for followers.

In that sense, using different types of content for social media can:

increase website visitor traffic ;
improve user experience;
redirect the audience's attention to a point favorable to the brand;
increase lead attraction and customer conversion;
attract prospects for different stages of the funnel ;
realize business opportunities by keeping the ideal client close.
To achieve this, it takes much more than just having a profile created and uploading a couple of photos. To generate a profitable impact for a company, it is necessary to take advantage of the available formats and structure them within a solid Digital Marketing strategy .

Continue and discover the most popular ones of the moment!

9 types of social media content you can use
In order to create quality content, it is very important to recognize the types of content available that can be part of your initiatives.

Below, we will show you the most attractive and popular formats that exist so that you can get the most out of your posts.

1. Branded Content
Content is the foundation of almost any social network out there, as it is material that can take the necessary form to convey a message to the audience.

However, branded content is content that is originally created by you or your marketing team and is intended to show something related to the organization's identity and serve to increase engagement.

2. Infographics
Infographics have been a huge hit on social platforms like Instagram and Twitter for some time now, thanks to the visual elements they add and their ability to add value to the audience .

They are also excellent traffic generators thanks to their easily shareable content.

Added to this, interactive infographics can boost efficiency even further by allowing users to discover content through interactions with the material.

3. Testimonial videos
Nothing convinces a lead more than a testimonial or success story from a brand's client.

They are a perfect type of social media content to influence potential consumer decision making, help the brand stand out from its competitors, serve as social proof of satisfaction and get rid of objections.

Likewise, taking advantage of this format so that your clients can demonstrate how your product or service simplifies their lives and the way they use it will help you relate positive experiences and transmit confidence .

4. User Generated Content
User-generated content is , basically, material created by a brand's audience.

For example, uploading a Story on Instagram tagging your brand and talking about their experience is UGC, which can be used by the organization as a promotional piece.

UGC is generally produced after a hashtag campaign on a social network, aiming to attract the attention of users and generate conversation around the brand.

5. Tutorials
The tutorial is a type of social media content that largely dominates platforms such as YouTube or Tik Tok.

From trends such as DIY or Do It Yourself, where content is shown to motivate people to do things - generally around the home - by themselves instead of hiring someone else, to explanatory videos on very complex topics such as programming or robotics.

This is ideal content for brands that market an unconventional product or service and take advantage of the format to give their users a step-by-step guide on how to get the most out of this good.

Review these contents and complement your knowledge

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6. Ebooks
Who doesn't know about ebooks? It's very difficult to have never come across one, given that it is a very popular format, especially for brands that seek to educate or nurture their customer or viewer base.

E-books are intended to share information that is a little more specialized or in-depth than blog posts in order to add value to readers.

Interactive ebooks could also be considered a format in their own right, as they completely change the form and structure of the content, adding dynamism and bidirectionality to the transmission of information.

7. Podcasts
Podcasts are a format that has gained immense popularity in recent years. According to data from Statista , there are currently more than 620 million listeners in the world, making it an ideal type of content for social media.

It is a set of episodes recorded in audio —sometimes also in video— and broadcast through streaming services such as Spotify, YouTube, Google Podcast, among others.

8. Unboxings
The unboxing craze started a few years ago and has not stopped growing since then. This format stimulates enthusiasm among potential consumers of a product and provides valuable information about the item.

9. Vlogs
Video blogs or vlogs are a format that leverages video, audio, and a first-person perspective to bring a real-world experience to the digital realm.

That is, they are a type of content for social networks where the creator records his experience during an activity, while commenting on it in real time, and shares said content with his audience.

It's ideal for brands looking to elevate brand authority through influencer marketing, for example, or to build success stories from a customer perspective.

Obviously, these are not the only social media content you can use, however, they are the ones that attract the most audiences to brands, so you should consider some of them for your strategies.

Main tools to measure the impact of your strategies
As expected, any Digital Marketing expert or professional who wants to launch promotional actions on social networks needs tools to measure their effectiveness.

Here are the most popular ones:

Hootsuite : a free tool that offers management for social networks such as Twitter, Facebook or LinkedIn through reports, creation of workflows, among others.
Instagram Ads : The Instagram app itself allows creators to manage their views, reach, clicks to the company's site, among other metrics that are crucial to understanding the success of promoted content.
YouTube Studio : Another native platform of the social network that offers a detailed perspective of the indicators of an account on this site, where you can see data on views, monetization options and metrics related to interaction within the interface.
HubSpot : an ideal tool for measuring interactions and analyzing results on social networks such as Instagram, Facebook, Twitter and LinkedIn, such as mentions, creation of landing pages, customer journey, among others.
Google Analytics : This Google platform provides content creators with a valuable source of information to understand the success of their organic campaigns within the search engine and determine the efficiency of SEO campaigns for blogs, YouTube channels, social media posts, and much more.
Now you know the main content for social media and how to measure its effectiveness!

Are you ready to take your materials to the next level? Then you must download this ebook on the Social Media Formats Guide and understand how to create impactful and engaging content for your audience!

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