SEO Quick Wins Improvements for your organic results

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1. 404 pages with traffic or authority
The more mature the project, the more likely it is that there are URLs on your site that are giving a 404 error, and it is very possible that some of these URLs are generating visits or have authority (backlinks).

The idea is to locate these links using Screaming Frog for these URLs. In the end, you just have to launch a standard crawler but configuring the Google Search Console APIs, Google Analytics and a backlink analysis tool, in our case Ahrefs:

Screaming Frog APIs
Now all that remains is to filter the crawl for the internal pages that give 404:

Screaming Frog 404
And export the file. This file will give you an Excel file that will contain the count of the pages with a 404 code and, in the following columns, you will find the statistics of organic traffic, impressions, clicks and CTR from Google Search Console and the backlinks according to Ahrefs.

Finally, you need to evaluate those URLs with traffic and/or authority to assess whether to redirect them to an existing page that is as equivalent as possible or whether you should generate new content (and redirect later).

2. Inefficient internal linking
Along the same lines as the previous action, at the end of the Screaming Frog crawl, investor leads email database we can extract all the internal links through Bulk Export >> All Inlinks:


and again it will return an Excel that we must filter so that it only shows us those internal links that do not contain a 200 status code. Thanks to this, we will obtain a list of many links that point to redirected pages (3xx) or with an error (4xx).

The idea is to change these links so that they point directly to valid (200) pages on the site. From here, depending on the size and status of the site, the task is quite a bit more tedious, but you can detect patterns and, in one fell swoop, resolve quite a few links. On the other hand, there are also several options to automate a process that will make suggestions for equivalent URLs in a simple way.

3. Control of SERPs + Structured data
Today, Google search engine results pages (SERPs) are built in a modular way and it is very important to keep track of which modules appear and what semantic markup (as long as it is competitive) is necessary to appear in these modules.

This action consists of several steps and could be executed in a thousand different ways.

The first is to extract from Google SERPs the modules that appear for your money keywords. To do this, I recommend this post by Carlos Ortega , former SEO consultant at SEOCOM. Everything is detailed and, if you have Screaming Frog, it's a piece of cake.

Improve your SEO!
Now that we know which modules we are interested in, it is time to check if our pages have the appropriate semantic markup. For these, we will use Screaming Frog again. Before launching the crawl, we must configure it to extract and validate the structured data. To do this, simply go to Configuration >> Spider and check everything related to this section:

Screaming Frog Structured Data Configuration
Now all that remains is to launch the crawl and, when it finishes, we can extract the “Structured data” report.

Structured data Screaming Frog report
This is enough to assess whether your pages are tagged or even have the appropriate semantic markup.

This process can be automated and improved in a thousand different ways, so we suggest you let your imagination fly and you will surely come up with some really cool things.

4. SEO loves Paid
Although both media generally seem to be destined to compete, the truth is that Paid and Organic complement each other perfectly. Just look at Esteve Castells ' presentation at the Vamos Talegón charity event .

In this case, what we need is for our Google Analytics and Google Ads accounts to be linked. Thanks to that, and Google Search Console, we will be able to see which pages or keywords are working for Paid and not for SEO. From here, we need to provide context (SERPs, competition, etc.) to evaluate all these cases and see in which ones we have room to maneuver to improve our SEO.

5. Content GAP
Monitoring and controlling competitors is key in any SEO project. In this regard, Semrush can help us a lot. Its “Keyword Gap” tool/report allows us to see which keywords our competition is ranking for and we are not:

Semrush Keyword Gap Report
This report allows us to filter by a lot of concepts and that will make our task much easier and provide context to the analysis, since not all portals or businesses are the same. Imagine that one is a pure ecommerce and another has physical stores. It is clear that the gapo will show us geolocated terms that we are not interested in. In this case, the filters will help us a lot.

6. Backlinks GAP
Finally, along the same lines as the previous point, Ahrefs allows us a similar analysis with its “Link Intersection” tool:

Link Intersection by Ahrefs
This report gives us a list of all the links that our competitors and we don't have. Most likely, if you have all of them, they are free and easy to get.

Although you have to be very careful when replicating them, as it can be dangerous, it is true that some of these backlinks can help us get a small boost of authority.

And that's all for today. If you know of other actions that allow us to achieve SEO Quick Wins, you can share them with the community by leaving them in the comments section of this post.