Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of why choose our service the most valuable documents that we have developed for our clients.
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Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
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Ways to Encourage Customers to Complain to a Company
It is better for a company if a client expresses his dissatisfaction than if he is left with a negative impression of the product. It is important to remember that if a consumer is dissatisfied with a product or service provided, he willingly shares his impressions with others and presents your company in a negative light. It is necessary to organize work so that the client first of all turns to you in case of problems. To do this, you need to make expressing impressions of the purchased product simple and convenient:
Support chat on the website or in the mobile application, where operators can communicate live with clients.
A free hotline, by calling which the consumer will be able to clarify all the questions that have arisen without a long wait.
If you work offline, the complaints book should be in a place accessible to the buyer and include the manager's responses to each complaint.
Clients should be able to speak anonymously (if they wish).
You can create simple forms on your website or in a physical store where consumers can record their requests.
The contact details of the company director must be freely available.
The personnel organization system works very well, whereby the company has a specially trained employee to work with clients.
Don't be shy about advertising the fact that you need feedback from consumers, including customer complaints about the company's employees or its products.
Try to do everything to find out the opinion of customers about the company's product.
Reward those customers who contact you with a complaint. They are already dissatisfied with the quality of the product provided. Show them that it was their complaint that helped to correct the situation and reach a new level.
Case: VT-metall
Find out how we reduced the cost of