2015 has been declared the year of Video Marketing and the strategies for the success of a business all pass through the creation of viral videos, which help companies to present themselves and to make a dent in the hearts of users. After all, in a few minutes and with a small budget available, it is possible to create a video advertising campaign and share it on a large scale. It certainly wasn't like this a few years ago, how is all this possible now? Thanks to the strong integration between video and social platforms.
Last year we witnessed the exceptional growth of Facebook videos: at the end of 2014 the social platform had about a billion video views per day, a year later we exceeded 8 billion views! However, the debate on the quality cell phone number database of the latter remains open, often no more than 3-10 seconds. What is certain is that video plays (and will play) a crucial role in the future of Facebook and social media in general. Already in 2014 Mark Zuckerberg assured "in 5 years maximum Facebook will be mostly made of videos" (especially the "next generation" ones, live and VR).
Here are 5 recent statistics that show us how important video format will be on Facebook in 2016.
One of the biggest innovations in popular social media platforms is the integration of live-streaming videos . In early 2015, Twitter released what has become the market leader in the sector, Periscope, soon after Facebook successfully introduced its own live-streaming option and the ability to watch and interact with videos in real time, which led to the statistic mentioned above: live video views are three times longer.
We're making a small update to News Feed so that live videos are more likely to appear at the top of Home, with more focus on the mobile app.
Facebook users have watched more than a million hours of video with the new Samsung Gear VR
Virtual Reality ( VR) is another key area in Facebook's future. Following the acquisition of VR company Oculus, Zuckerberg stated:
VR would give Facebook users the ability to share unlimited spaces and experiences with the people in your life. Imagine sharing not just moments, but entire experiences and adventures with friends online.
Facebook users watch live videos 3 times longer
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