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Offline activities, despite the growing role taiwan cell phone number of the network, still play an important role. They are particularly effective in the case of local businesses, which can thus establish closer contact with the local community, but not only.
SEO and SEM
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are sales support activities that are key to increasing brand visibility in search engines. SEO involves optimizing a website to achieve the highest possible positions in organic search results. This includes improving the speed of page loading and building valuable content.
SEM, on the other hand, is a marketing strategy that involves the use of paid ads in search engines, most often as part of the PPC (Pay Per Click) system. This type of activity allows you to get to the top of search results faster, but is associated with a fee for each potential customer (who clicks on the ad or displays it).
Social media
Marketing activities supporting sales also include activity in social media, both through organic building of the company's image and through advertising.
Regularly publishing valuable content, responding to comments or organizing competitions are just some of the activities that help build a strong community around the brand ( online surveys are a good way to determine the exact needs and expectations of customers on which to base your strategy).
In turn, social media advertising is an effective tool for quickly increasing reach and promoting specific products or services. Thanks to the possibility of precise targeting, content can reach people who are most likely to be interested in the offer.