In addition thanks to reviews

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The Ozon online store is in the first category. Reviews are located right on the product pages. The spr.ru website is a third-party resource that contains reviews of companies operating in Moscow and the Moscow region.

Both ways of presenting reviews are equally important. If the reviews are published on the seller's website, people don't need to open another tab to read customer recommendations. At the same time, the results of one study showed that 82% of people who visited a resource like spr.ru visit the seller's website when they are already ready to buy the product.

The quality of reviews is also important. According to calculations by experts from Harvard Business School, increasing a company’s rating on a review site increased revenue by 5–9%.

Many users claim that review sites only post 1000 mobile phone numbers database very harsh reviews in order to attract users to their resource. But if the site does not have enough different reviews, users will experience an information imbalance.

If a product has many reviews online, potential buyers trust it. Positive recommendations combat the doubts that consumers usually have before making a purchase.

There are a lot of sites today that specialize exclusively in reviews. Therefore, you can assume that there is no need to post customer reviews on your resource.

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However, research suggests that publishing opinions on your website is more than necessary:

Reevoo experts have found that 50 or more recommendations for each product increase conversion by 4.6%;

A 2011 iPerceptions study found that 63% of consumers prefer to shop exclusively on review sites;

eMarketer experts noted that reviews are more trustworthy for buyers than product descriptions;

Reevoo data shows that by posting reviews on your site, you can increase your sales by 18 times.

Absolutely all recommendations are important, regardless of whether they are published on your website or other platforms.

In essence, reviews on specialized platforms are beneficial for both customers and sellers. If your product or service is of high quality, then the opinions will be positive. If not, the reviews will be exclusively negative. Customers receive more transparent information, and they trust the seller more.

Recommendations on the seller's website are useful for both parties. A person who is going to buy a product will be convinced of the correctness of the choice after reading positive reviews. And the seller will be happy to read good recommendations about the product and will understand that his efforts were not in vain.


Reevo experts have found that the conversion rate directly depends on the number of reviews.