Here’s How to Tell if Your Web Push Notifications Are Successful

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Recently we have received some questions regarding the success of web push notifications, and more specifically, how any user can monitor the success of his or her individual campaigns. This is definitely a valid question, and one we want to answer for everyone.

The great news is that Aimtell tracks the actions your subscribers take, and all this info is available for you to take a look at. Our reporting tools help you clearly see which campaigns are working and which are not (among other things). You will find that accessing this data is as simple as pulling up your dashboard.

Let’s dive in and discuss everything that is available to you.



Opt-In Rate
opt in prompts successful web push notifications
Examples of opt in prompts as they appear on Chrome, Safari, and Firefox browsers.


Right off the bat you are able to get an idea of what percentage of people are opting in to your notifications. This percentage is based on how many users who viewed your opt-in prompt clicked to subscribe. Keep in mind this will not take into consideration people who view your website but are not shown a prompt (for example, users who use Safari on their iPhone). For example, if 50 people were shown your opt-in prompt and 32 decided to subscribe, your opt-in percentage would be 64%.

You can filter this data a few different ways. First, you can view this data based on a date range. Simply input the dates you wish to isolate and you’ll see results from those days only. You can also filter based on the segments you have created.

opt in rate percentage successful web push notifications

This menu bar will appear when you select ‘Analytics’ from the sidebar once you log in to your dashboard. As you can see, the bar pictured above will display your opt-in rate percentage based on users who saw your opt-in prompt between March 20th and 27th of this year. Clicking the drop down menu under ‘Filter/Segment’ will display your list of segments. You can select one if you want, or leave it on ‘All’ to get a total view of subscribers for the given time. Select ‘Update’ to view your data. The drop down menu under ‘Site’ allows you to select which website you want to see data for. You can choose to view data for all of your websites you have connected, or just the active site you are viewing.



Total New Number of Subscribers
You can also view other types of data from the same location you viewed your opt-in rate percentage. Clicking the drop down menu under ‘View’ will let you analyze different sets of info, which we will discuss below.

You are able to view your total number of new subscribers from this same location by selecting ‘New Subscribers’ from the ‘View’ dropdown box.

new subscribers successful web push notifications

Don’t confuse this info with your opt-in rate percentage. For example, say you want to view how many new subscribers you got during the first week of March. After inputting this date range say you discover you received 100 new subscribers. Now say during that week of March 300 people saw your opt-in prompt. This means your new subscribers is 100 and your opt-in percentage rate is around 33%.

These two numbers are important to monitoring your campaign success, and just like with your opt-in rate, you can filter your new subscribers by date range as well as by a certain segment. You might want to see how many new uruguay telemarketing data subscribers you got who live in the state of New York, for example. As long as you have a segment created for users who live in this state, you will be able to view that data.

If you want more help with setting up segments, click here.



Number of Overall Notifications Sent and Clicked
Two more pieces of data you can view from this same Analytics area is how many notifications you have sent, as well as how many notifications have been clicked. This is not specific to any certain campaign, but rather gives you a total amount of sent notifications and total amount of clicks.

notifications sent successful web push notifications

You can filter how many notifications were sent based on any date range you like. Simply click ‘Notifications Sent’ from the ‘View’ drop down menu, select the dates you want to view, and click ‘Update’.

notifications clicked successful web push notifications

The same goes for viewing how many notifications users click. Select ‘Notifications Clicked’ from the ‘View’ bar, input your date range, and click ‘Update’.

You may combine this information together to see your click through rate for all of your campaigns for a given time. For example, say you get the information for notification clicks and sends for the month of February. If you sent a total of 1,000 notifications, and 420 were clicked, your cumulative click through rate for the month would be 42%.

Web Push Notification Case Study - Rhone
Custom Events or Attributes Triggered
We provide our users the ability to set up custom events and custom attributes to help further understand customer’s actions on their websites. If you have done so, you have the ability to see how many times either your custom event or attribute was triggered during a given date range. You can also filter this data via segments you have on your website.