Customer Value and Its Main Components

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However, such an assessment, despite its subjectivity, cannot be considered unfounded. Each employee will have their own indicators of customer value, objectively justified by the goal they are striving for.

However, the only way to objectively determine the value of a customer for an organization is through external audits. This allows you to compare individual customer value indicators and ultimately arrive at a reliable result.

Within the framework of marketing theory, both list of real mobile phone numbers database sellers and clients have the opportunity to evaluate both themselves and the other side of the interaction. The main criterion here is the result of the cooperation, which the evaluator strives for. These results are chosen by people independently, or in the process of managing the enterprise by making certain decisions.

For successful activity of organizations in the market, orientation towards the norms and values ​​of the client is important. Clients notice that in their work the seller is guided by their needs and desires, and such behavior has a certain value for them.

It is obvious that from all the companies operating in the same sphere, the buyer tries to choose the one with which the relationship will be most beneficial for him. What exactly the client understands by benefit depends on the requirements he makes for the purchased product or service, as well as on the expected costs. The decision to purchase is based on comparing the value of the service for the client with the price that must be paid for it.

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We must not forget about the existence of transaction costs, which allow us to separately evaluate the usefulness of the product and the benefit of the transaction. The value of a product is determined by its ability to satisfy a person's needs throughout the entire period of use. Also, when determining the value of a product, we can take into account the secondary benefit that occurs if, after the purchase, the organization provides the client with additional services.