Learn about common mistakes when doing email marketing campaigns

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Contents
1 What is Email Marketing?
2 Email Marketing: advantages of the strategy
2.1 – Perfect for low budget
2.2 – Simple and fast
2.3 – Adaptable
2.4 – Content for the audience that interests your brand or business
2.5 – High ROI
3 Decided on Email Marketing! How do you run the campaign now?
4
5 Big NOs of Email Marketing
6 What platforms can I use for the Email Marketing campaign?
6.1 – Mailchimp
6.2 – Mailpro
6.3 – Mailrelay
Email marketing is one of the most popular forms of online communication, and despite the emergence of other techniques - such as Social Networks - this Digital Marketing strategy remains one of the favorites. Why? The answer is simple: it targets specific markets, and is both cost-effective and environmentally friendly.

In fact, when we talk about Email Marketing vs Social Networks in numbers, we find that Marketing McKinsey revealed that Email Marketing is 40 times more effective than Facebook and Twitter combined vietnam whatsapp resource in getting new customers.

Forrester also says that B2B marketers say email is one of their top three tactics for generating more leads. Additionally, MarketingSherpa revealed that 72% of users have expressed that email is their preferred method of communicating with companies.

Another fact is that according to MarketingSherpa, companies that send more than 100,000 emails per month see a 94% return on that investment. With this data, it is more than clear that Email Marketing must be present in your Digital Marketing strategy.

But when we are thinking about how to make an Email Marketing campaign, if it is our first time, we can make many mistakes, as we already have that experience, we leave you here a few tips so that you can create a successful Email Marketing campaign.