Brand Book: What is it and how does it help your startup?

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1 What is the Brand Book?
2 Why should your company have a Brand Book?
3 Uses and benefits of the Brand Book
3.1 Project a coherent image
3.2 Consumers will perceive the essence of your brand
3.3 Increases the perceived value of the brand
3.4 Avoid what you don't want to associate with the brand
3.5 Facilitate your work processes
3.6 Strengthen your communication in other media
4 Brand Book Examples of Successful Brands
4.1 Uber
4.2 Berkeley University
4.3 Facebook
4.4 Love to Ride
5 Conclusions
Regardless of the size of your company, a Brand Book can help you structure slovenia whatsapp resource various aspects of your business's image and identity. This manual is a key element for all employees, whether new or old, to fully understand the relevant aspects of each company.

In the following article we will tell you what a Brand Book is , what it is used for and how it can help you unify all the areas that make up your brand identity in one place and in the best way.



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What is the Brand Book?
A Brand Book is a corporate guide that defines all the elements that make up the identity of a business.

This manual contains the essence of brand personality : fonts, logos, colors, languages, tone, history and everything necessary for the marketing team to carry out communications while maintaining a coherent and structured line.

A Brand Book creates connections with customers who perceive, through it, a detailed and consistent image of the brand, which reminds them at every moment that it is an entity with a dynamic, lively personality and its own voice.

Thanks to these manuals, companies have a set of guidelines that serve as a horizon for all staff to be clear about what the brand represents and means.

These are the basic components of every corporate identity manual:

Introduction to the brand. Here you should detail the pillars on which the corporate identity is built: values, philosophy, personality and tone.
Logo. This must include all design specifications: space between elements, colors and allowed scales; also details of the safety area. It is recommended to include correct and incorrect uses of the logo to avoid errors.
Colours. These are the tones allowed around the brand and the combinations that are inadmissible. The pantones for printed materials and the HEX colour for digital pieces must be specified.
Composition. Here you will find the basic rules of design. They should reflect the brand's intention and achieve a specific visual arrangement.
Icons and other elements. The use of the library of icons that your company uses and that are included in both print and digital media should be detailed.
Images. The use of photographs and illustrations is outlined, as well as the type of approach permitted.
Typography. Indicates how the brand's fonts should be used: size, spacing, use of light and dark backgrounds, as well as combinations between titles and paragraphs.
A Brand Book creates connections with customers who perceive, through it, a detailed and consistent image of the brand.