Uploading the generated feed to AdWords business data

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Setting up dynamic remarketing in AdWords provides ready-made solutions.

Click on the tabs shown in the screenshot.

Uploading the created feed

Now you need to select the file that you have iran mobile phone numbers database prepared and you can upload it.

You should get the following image:

Uploading file

Next, the feed is sent for review, as a result of which it should receive the “Approved” status from the moderator.

Dynamic remarketing allows you to update the information in your feed. This is quite important because if any data changes (for example, the price), you will not have to create a new feed and reconnect it in your ads.

Updating information

Creating a Dynamic Remarketing Campaign
The entire campaign is set up the same way as usual. Only the dynamic ad settings are different.

Setting up dynamic advertising

To set up dynamic remarketing, you need to create an ad: the “Ad format gallery” tab - “Dynamic ads” section - “Ad with image”.

All you have to do is upload the feed and fill in your company (store) logo. Then design it as you see fit.

You can save the selection of ads in automatic mode, or you can use one layout on which all ads will be made.

Ads may look like this:

Dynamic Remarketing

Setting up targeting for remarketing lists
URL is not used to set up targeting. You will need to create a rule and select the elements to import from the site. We will look at ecomm_pagetype.

Setting up targeting

The main thing is to create a list of visitors who have "put" the product in the "Cart". To make this possible, you need to configure pages in ecomm_pagetype parameters of two types: page_product, page_cart.

Dynamic remarketing for specific topics (for example, airline tickets) involves creating lists not only through pagetype, but also through analytics.

Dynamic remarketing in Yandex.Direct
In Yandex, the term "retargeting" is used instead of the term "remarketing", although the essence has not changed. The instructions do not mention either of them at all, but use the expression: "Conditions for selecting an audience".

You will need to install a Metrica counter on the site pages, in which goals will be set up (or segments will be created). These are the parameters that will be taken into account when displaying ads. Please note that dynamic remarketing in Yandex ("Audience selection conditions") can only work based on simple goals.

Goals show you the actions of a specific site visitor that interest you. For example:

visited the page with the promotional offer;

added a product with a promotional price to the "Cart";

started placing an order.

Segments show the characteristics of a visitor during a visit to the site. For example:

the path that brought the visitor to the site (social networks, search engine, etc.);

what device the visitor used (PC, tablet or mobile phone), what operating system and browser he used to do it;

basic personal data (gender, age).

A group is automatically formed from visits that match the set goals or segments, to which dynamic remarketing will be directed. All you have to do is refine the interface in Yandex.Direct (link groups to