Here again I would like to give a striking example of Apple, where devices are updated year after year, remaining similar to their predecessors in both design and overall functionality. But this is justified if there is a high stable demand for a product item or even an entire product line. Then any improvements can be introduced into production at least every month.
The peculiarity of the promotion model of such a product is that it requires a minimum of time and money to be devoted to marketing. Everything has already been done before – reap the benefits and simply stimulate the overall level of sales.
Agree, it is much more lawyer database convenient not to spin up the sales blitz from scratch, but to just spur sales: additional revenue volumes come in, we leave competitors behind, and we push progress forward.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153357
Rebranding of existing products as a way to introduce goods to a new market
It should be understood that rebranding is not identical to a new product. The product here remains the same, only its "wrapper" changes, and in the most general sense of the word (this can be the name of the product or the manufacturer, and the packaging, after all).
Rebranding in marketing is usually a forced measure, a kind of asymmetrical response to fundamental, sometimes completely unjustified challenges of the market environment. As an example, we can cite the rebranding of the GOLDSTAR company, which was renamed LG because consumers thought that the quality of the company's products was poor. And like any asymmetrical decision, it must be carefully weighed and worked out in order to avoid unjustified costs due to the wrong choice. That is, you need to be sure that the matter is precisely in the conventional name, and not in a real drop in quality or in an uncompetitive price.