SEO for multilingual websites

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Companies that advertise online or sell their products in online shops often also aim to increase the reach of their website. High-quality content is just as important as a better position in search engines and an effective marketing strategy. Expanding into international markets through multilingual websites is a decisive factor, although it is often overlooked that the effort required for this goes far beyond just translating texts.

The challenges of a multilingual website
When planning a multilingual website, translation is a priority. It is crucial to translate not only the editorial content, but also the navigation and functional elements . This often requires support staff , depending on the scope pharmaceutical email lists of the internationalisation measures and the resources available to your company. If you offer a website in several languages, the same must be done with customer service . Factors such as country- or language-specific marketing campaigns, corresponding link building or the creation of appropriate technical structures (web hosting, domain names, SSL certificates) come into play here. And if you manage your project with the help of a CMS (Content Management System), it should be easy to maintain this content in several languages.

Once these aspects have been covered, you are now ready to move on to the main discipline when it comes to maintaining multilingual web projects, namely international SEO (international web positioning optimization). This concept refers to the translation of web pages and the adaptation of keywords and URLs, but also technical means such as developing the most suitable page structure or the correct way to link or redirect.

When expanding your website offering to the Eastern European and Asian markets, you should also consider the priority search engines in each region in addition to Google when carrying out your planned multilingual SEO tasks. The most popular local search engines, such as Yandex (Russia), Baidu (China) or Yahoo (Japan), should be taken into account in your international SEO strategy. In terms of SEO in e-commerce, Amazon and the search application integrated into the platform have also become increasingly popular in recent years.

Successful internationalisation not only brings additional prestige , but also strengthens the trust of both potential and current customers in your company. Below we summarise what you should bear in mind when carrying out international SEO optimisation and what mistakes you should avoid at all costs.