What is Influencer Marketing?

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Influencer Marketing is a technique specific to the sector that has emerged in recent years as a result of a variety of practices and studies thanks to a new user model on social networks and blog platforms. This type of marketing identifies people who have a certain influence on a potential buyer and allows for a more indirect attack on a target customer than advertising.
Broadly speaking, an influencer or influential person is estonia phone number list to be someone who has the ability to communicate and that said content is assimilated as good by the user. For example, academics, journalists, professional advisors and communicators. In fact, although it may seem like a totally new term, Influencer Marketing is related to a basic theory in the Communication sector by Lazarsfeld and Katz from 1940, The People's Choice , which analyses political communication and confirms that people are influenced by second-hand information and opinion leaders.


What does it mean to be an influencer today?
If we start from the theory set out above and point out that the media influences our way of seeing the world in a certain way, we can establish another definition of the figure of the Influencer at this time. This change in the key model in Influencer Marketing is due to the evolution of social networks and the Internet.
An Influencer is a person with such a presence on social networks - currently mainly YouTube and Instagram - that they manage to influence a target audience to a greater or lesser extent. This capacity for influence causes a brand or company to be interested in said influencer so that they act as a prescriber and therefore generate more sales of certain products.
On different reference pages it is pointed out that an influencer is a person who has a certain credibility on a specific subject, but does not have to be an expert, have studies on the sector or have worked in it for years. In reality, what gives value to current Influencer Marketing is the type of content they publish; the ability to generate opinions and reactions; to move a large mass of the public and generate interaction with it.