Stages of developing a business development strategy

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Understanding the stages of strategy development helps companies build a clear algorithm of actions aimed at achieving competitive advantages and sustainable growth.

Macroenvironment Analysis
Business development depends on many external factors, including the economic situation and the positions of major players in a particular area. By analyzing the macroenvironment, you list of kuwait cell phone numbers can assess potential profitability and decide whether to open new directions.

When developing a strategy for several years ahead, it is important to consider the following aspects:

Legislative norms that may affect the occupied niche. Information about them can be found on the websites of the State Duma and regional authorities.

Planned transactions of major enterprises, including mergers and acquisitions of industry leaders.

Dynamics of material well-being of the population.

Let's say a company has a small taxi fleet and there is information that a large taxi aggregator is planning to occupy the economy segment in the regions. This may be a signal to think about re-profiling the business. Perhaps it is worth considering the possibility of a complete transition to the premium class within a year.

Microenvironmental research
It is necessary to understand how competing companies are developing, as well as to find out the real needs of consumers, since the situation in other companies can affect pricing and marketing policy. The following can help in such research:

Marketing market analysis: allows you to determine whether there is growth in the industry or a decrease in the amount of money in it. Research will also help to identify the main needs of customers.

Data on other market participants: it is necessary to understand in which direction competitors are moving, what segments they are capturing and what products they are announcing.

Let's say a direct competitor of a coffee company is focused on opening points in business centers. In this situation, you can try to compete for these positions or focus your efforts on developing the "Coffee to go" direction.