Many companies, when they choose to create a new website, worry a lot about the design but forget the most important thing, the CONTENT .
Building content on a website is one of the biggest problems we face here at LABRA . When we develop new websites, companies don't have content, and when they do, it needs to be redesigned to make it digital and optimized for search engines to find.
To produce quality, well-optimized content, first of all, planning and research are necessary to understand how your potential customer searches for your product or company in the online world.
From there, the construction of the content begins, the creation of the agenda, a title that encourages reading, keywords that help index the content, URL, and many other details that will help this content to be located by search engines.
Now let's give two examples of clients who were successful in using content as a strategy to be found in search engines.
First example: we took client X's main product, built a robust page, with plenty of optimized content, images, videos, and media that made the page even more differentiated.
The result was: we took this page, which was on the tenth page paraguay whatsapp data of Google, to the first. But to achieve this goal, we had to do SEO optimization .
Second example: unlike the previous example, client Y already had a website and a blog, with several articles written.
However, there was no positioned content, due to the lack of optimization in the texts, and the lack of language corresponding to the online environment. This meant that search engines did not use the content as an answer to users' questions.
How does content ranking work?
It all works in a very simple way, where the user asks Google a question, and the Google robot scans to find the best answer.
But the great intelligence behind this is to place your content, your website or your blog, among the first positions of these best answers that Google itself classifies.
This is what requires great expertise from the beginning of the entire content construction , whether for a website page, a conversion page or a blog.
There are a number of technical factors that will make your website's content appear in the top positions, but the three main ones are: content optimization, website or blog performance, the server where it is hosted, and also the volume of access. Without at least these three points being very well configured and working, your content will not be found.
You can have the best content of all, but without these factors, it is useless, because as we have already mentioned, it is a robot that searches for the best answer, not a human being.