Experiential marketing: examples

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There are many different types of experiential marketing campaigns that can be run both online and offline , for example with brand events, pop-up stores, workshops, webinars , as well as using virtual reality (VR) or augmented reality (AR) technologies. While some campaigns can only be used with certain types of products, others are suitable for almost any business. However, choosing an experiential marketing campaign depends not only on its suitability for a brand or product, but also on the budget, objectives and target group . Popular forms of experiential marketing include:

Event Marketing
Event marketing is intended to create an emotional bond between customers and a product or brand in the context of festivals, workshops or product launch events. This type of experiential marketing not only achieves physical therapist email database customer acquisition, but also retains existing customers in the long term. In addition, these types of events increase brand awareness . For the event to be successful, it is important that it reaches as many people as possible, that people get to know what it is about, who can attend and what they can expect by attending.

Guerrilla marketing campaigns
Guerrilla marketing is also presented as an effective method to achieve an emotional connection. The objective of such a campaign is to surprise customers by attracting their attention with unconventional means. Curiosity is what makes potential customers more interested in a product or brand . The key to success is to find out when and where the best opportunity to carry out such a strategy presents itself so that the target group is present. More specifically, a guerrilla marketing strategy should focus on those who offer a higher probability of being attracted to the brand and, therefore, end up purchasing a product or service.

Pop-up stores
Pop-up stores are one of the most well-known and popular forms of experiential marketing. The term pop-up store refers to physical spaces that brands use for a limited time to present or sell their products. These can be, for example, restaurants, bars, galleries, shops or exclusive spaces (houseboats, churches or empty industrial warehouses). In pop-up stores, you can let your imagination run wild and experiment with new ways of presenting your brand and product. In addition, with this form of experiential marketing, you can not only increase the level of recognition of your brand, but also present your brand to potential customers in an entertaining way.

Augmented Reality (AR)
Augmented reality can be used to create unique and memorable marketing campaigns. Thanks to this technology, customers can immerse themselves in a virtual world that allows them to try on and configure new products interactively (in the case of clothing, they can even try them on). Augmented reality can also be used to create interactive games and applications.

One successful example is Nike's Nikeland game, where customers of the sports goods supplier can create their own avatar and purchase clothing and accessories within the game, as well as participate in community events.

Cobranding
The term cobranding refers to the union of two or more brands to create a product that benefits all of them. This strategy aims to increase the awareness of the brands and reach new target audiences . Cobranding in experiential marketing can be applied, for example, when a pop-up store is used in which a joint product line is sold exclusively. For a cobranding campaign to work, it is necessary that at least one of the brands is known and a broad marketing strategy is implemented.