Internal communication: what it is and what types you can find

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The type of communication that takes place “behind closed doors.” This type of communication is directed at the company’s internal clients with the aim of influencing their behavior, attitudes, and knowledge. It generates great long-term changes because it creates links between the different members of the team and encourages their participation in the company’s daily life.

Internal communication is classified based on the hierarchy of the employees involved, therefore, we can establish 3 main types:

From the cmo email list company's top management to the workers.
Horizontal communication: between agents in the same hierarchical position.
Upward communication: from workers to management.
Why does it improve the company's performance?
Save time: In many work environments, there is no connection between different areas, which means that employees have to invest much more time and effort in obtaining information that should flow freely. In this respect, internal communication creates bonds of trust that make these barriers dissipate.
Increases the level of trust and collaboration: When there is no correct internal communication strategy, people only know partial versions of the information, which fosters an atmosphere of suspicion within the team. Therefore, it is important that the data reaches all members.
Boost external communication : the best and greatest advocates of your business are the employees themselves and, more significantly, the company's profits depend directly on their work. For this reason, and for the company to be a place where people want to work, it is essential that you keep your staff motivated.