Business management today must be increasingly integrated and coherent. Even in the industrial sector, which often has another company as an end customer, it is very important to understand the relationship between marketing and sales. After all, cooperative structures tend to present much better and more consistent results when compared to the old model that focused more on competition between sectors.
In this article, we will specifically discuss these two areas that can overlap in many processes and should work towards a common goal: to boost the company. Discover the main characteristics of marketing and sales and see how to integrate these sectors to align your industry’s processes. Enjoy your reading!
Imagine the customer journey, in which we determine which points of contact the consumer makes from when they learn about your business to the point at which they close a contract.
If for the consumer the relationship with the company is just one, for the brand this means walking with the lead through several sectors, until ensuring the customer's success.
Thus, the main relationship between marketing and sri lanka whatsapp data sales could be defined as this focus on strategies that ultimately increase sales.
Both areas are in direct contact with the customer or with influencers and decision makers, in the case of B2B businesses.
What is the difference between these two areas within a company?
When thinking about the close relationship between marketing and sales, we can even question whether a company really needs both teams or whether the ideal would be to choose just one of the areas.
Therefore, it is worth highlighting that the role of each one is very different and these are sectors that work in a complementary way.
While marketing is focused on strategies such as content marketing , inbound marketing , interactive content, advertisements, point-of-sale actions and events; the sales team has a more direct objective: closing a deal.
In this way, marketing will work to ensure that the brand gains visibility, has added value and a strong presence in the market, while sales deals directly with interested customers to make the conversion.
How important are the marketing team and the sales team today?
Digital transformation has brought new possibilities for interaction with the public who expect personalized and efficient service.
Today, a satisfied customer can become an excellent promoter and even defender of the brand, in the same way that a dissatisfied consumer can have a negative impact on the company.